{"id":2182,"date":"2025-10-03T08:00:44","date_gmt":"2025-10-03T08:00:44","guid":{"rendered":"https:\/\/laurenhwhite.com\/?p=2182"},"modified":"2025-10-06T10:54:37","modified_gmt":"2025-10-06T10:54:37","slug":"stella-mccartney-debuts-plant-based-faux-feathers-at-paris-fashion-week","status":"publish","type":"post","link":"https:\/\/laurenhwhite.com\/index.php\/2025\/10\/03\/stella-mccartney-debuts-plant-based-faux-feathers-at-paris-fashion-week\/","title":{"rendered":"Stella McCartney debuts plant-based faux feathers at Paris Fashion Week"},"content":{"rendered":"<div style=\"margin-bottom: 15px\"><img loading=\"lazy\" width=\"852\" height=\"852\" src=\"https:\/\/laurenhwhite.com\/wp-content\/uploads\/2025\/10\/sq-stella-mccartney-fevvers-fake-feathers_dezeen_2364_col_0-852x852-1.jpg\" class=\"attachment-homepage_article_featured size-homepage_article_featured\" alt=\"Plant-based Fevvers feathers on a dress in the Stella McCartney Spring\/Summer26 show at Paris Fashion Week\" data-pin-nopin=\"true\" \/><\/div>\n<p>Fashion designer <a href=\"https:\/\/www.dezeen.com\/tag\/stella-mccartney\/\">Stella McCartney<\/a> showcased the &#8220;world&#8217;s first&#8221; plant-based alternative to feathers for the grand finale of her Spring\/Summer 2026 show at <a href=\"https:\/\/www.dezeen.com\/tag\/paris-fashion-week\/\">Paris Fashion Week<\/a>.<span id=\"more-2253940\"><\/span><\/p>\n<p>The vegan material was developed by UK start-up <a href=\"https:\/\/fevvers.com\/\">Fevvers<\/a> to offer the same fluffy look and billowing movement as real plumage without the need to kill or harm any birds in the process.<\/p>\n<figure id=\"attachment_2253944\" aria-describedby=\"caption-attachment-2253944\" style=\"width: 1891px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" class=\"wp-image-2253944 size-full\" src=\"https:\/\/laurenhwhite.com\/wp-content\/uploads\/2025\/10\/stella-mccartney-fevvers-fake-feathers_dezeen_2364_col_1-scaled-1.jpg\" alt=\"Nude mini dress covered in feathers\" width=\"1891\" height=\"2364\" \/><figcaption id=\"caption-attachment-2253944\" class=\"wp-caption-text\">Stella McCartney teamed up with Fevvers for Paris Fashion Week<\/figcaption><\/figure>\n<p>&#8220;I&#8217;ve been having the conversation about not killing cows and goats and snakes or any living animal to be made into a shoe or handbag in my industry for over 30 years,&#8221; <a href=\"https:\/\/www.france24.com\/en\/live-news\/20251001-stella-mccartney-takes-on-barbaric-feather-industry\">McCartney told Agence France-Presse<\/a> after her show at the Centre Pompidou.<\/p>\n<p>&#8220;But I realised not that long ago that feathers were a whole other barbaric part of the industry,&#8221; she added.<\/p>\n<figure id=\"attachment_2253945\" aria-describedby=\"caption-attachment-2253945\" style=\"width: 1891px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" class=\"wp-image-2253945 size-full\" src=\"https:\/\/laurenhwhite.com\/wp-content\/uploads\/2025\/10\/stella-mccartney-fevvers-fake-feathers_dezeen_2364_col_2-scaled-1.jpg\" alt=\"Pink bodice covered in feathers\" width=\"1891\" height=\"2364\" \/><figcaption id=\"caption-attachment-2253945\" class=\"wp-caption-text\">The show included three looks made using plant-based faux feathers<\/figcaption><\/figure>\n<p>Currently, most of the decorative feathers used in the fashion industry are either fakes made from plastic or real plumes taken from farmed ostriches, which are <a href=\"https:\/\/www.collectivefashionjustice.org\/ostrich-feathers-and-skin\">reared in conditions decried by campaign groups<\/a>.<\/p>\n<p>As ostriches don&#8217;t naturally moult, their plumage is typically live-plucked every few months before the birds are slaughtered.<\/p>\n<p>These farming practices also carry a significant environmental impact, emitting more than <a href=\"https:\/\/www.peta.org.uk\/issues\/feather-industry\/\">62,000 tonnes of carbon equivalent emissions per year in South Africa<\/a>, where the industry sources most of its ostrich feathers.<\/p>\n<aside class=\"related-in-article-wrapper\" id=\"recommended-item-single-story\">\n<article class=\"related-in-article\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.dezeen.com\/2023\/03\/30\/biosequins-radiant-matter-stella-mccartney\/\"><br \/>\n\t\t\t\t\t\t<!-- Can this image be in the exclude lightbox list? --><img loading=\"lazy\" width=\"191\" height=\"191\" src=\"https:\/\/laurenhwhite.com\/wp-content\/uploads\/2025\/10\/radiant-matter-stella-mccartney-biodegradable-sequins_dezeen_2364_col_square-191x191-1.jpg\" class=\"excludeLightbox wp-post-image\" alt=\"Stella McCartney and Radiant Matter jumpsuit\" data-pin-nopin=\"true\" \/><\/p>\n<div class=\"related-in-article-text\">\n<h1>Read:<\/h1>\n<h2>Stella McCartney releases jumpsuit made with iridescent BioSequins<\/h2>\n<\/p><\/div>\n<p>\t\t\t\t\t\t<\/a><br \/>\n\t\t\t\t\t<\/article>\n<\/aside>\n<p>Fevvers founders Nicola Woollon and James West say their material is the &#8220;world&#8217;s first plant-based feather alternative&#8221;, although the company is holding back details about the exact type of plant used and how it is processed, to ward off copycats while the material is still in development.<\/p>\n<p>Wollon, who is a textile artist, originally encountered the feather-like material when it was used as part of a visual installation at an event.<\/p>\n<p>&#8220;I was surprised to find out it wasn&#8217;t actually a real feather,&#8221; <a href=\"https:\/\/www.voguebusiness.com\/story\/fashion\/can-feathers-ever-be-ethical-stella-mccartney-is-betting-on-it\">she told Vogue Business<\/a>.<\/p>\n<figure id=\"attachment_2253946\" aria-describedby=\"caption-attachment-2253946\" style=\"width: 1891px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" class=\"wp-image-2253946 size-full\" src=\"https:\/\/laurenhwhite.com\/wp-content\/uploads\/2025\/10\/stella-mccartney-fevvers-fake-feathers_dezeen_2364_col_3-scaled-1.jpg\" alt=\"Plant-based Fevvers feathers on a long purple gown in the Stella McCartney Spring\/Summer26 show at Paris Fashion Week\" width=\"1891\" height=\"2364\" \/><figcaption id=\"caption-attachment-2253946\" class=\"wp-caption-text\">The &#8220;feathers&#8221; were naturally dyed and hand-stitched onto the garments<\/figcaption><\/figure>\n<p>For the Stella McCartney show, the fronds were coloured in ethereal pastel shades using only natural dyes and hand-stitched onto three different gowns at Mumbai embroidery house <a href=\"https:\/\/chanakya.in\/\">Chanakya International<\/a>.<\/p>\n<p>But for now, the material exists only as a proof of concept and remains too fragile to be used for mass-produced garments.<\/p>\n<p>The Fevvers team is now working on securing the funding for further research and development to improve the durability of the faux feathers while preserving their natural fluffiness.<\/p>\n<aside class=\"related-in-article-wrapper\" id=\"recommended-item-single-story\">\n<article class=\"related-in-article\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.dezeen.com\/2021\/03\/24\/mylo-stella-mccartney-mycelium-leather-fashion\/\"><br \/>\n\t\t\t\t\t\t<!-- Can this image be in the exclude lightbox list? --><img loading=\"lazy\" width=\"191\" height=\"191\" src=\"https:\/\/laurenhwhite.com\/wp-content\/uploads\/2025\/10\/mylo-stella-mccartney-mycelium-garments_dezeen_2364_sq-191x191-1.jpg\" class=\"excludeLightbox wp-post-image\" alt=\"Model wearing black two-piece created by Stella McCartney from Mylo mycelium leather\" data-pin-nopin=\"true\" \/><\/p>\n<div class=\"related-in-article-text\">\n<h1>Read:<\/h1>\n<h2>Stella McCartney creates clothes from mycelium leather to foster a &quot;kinder fashion industry&quot;<\/h2>\n<\/p><\/div>\n<p>\t\t\t\t\t\t<\/a><br \/>\n\t\t\t\t\t<\/article>\n<\/aside>\n<p>Feathers have increasingly come under scrutiny in the last two years, with smaller fashion weeks, including Amsterdam, Berlin and Melbourne, choosing to ban plumes taken from wild birds.<\/p>\n<p>However, the main fashion weeks in Paris, New York, Milan and London have so far failed to follow suit.<\/p>\n<p>Other material innovations in this field have seen <a href=\"https:\/\/www.dezeen.com\/2020\/01\/21\/pangaia-flwrdwn-puffer-jackets-wildflower\/\">clothing\u00a0brand\u00a0Pangaia fill a puffer jacket with wildflowers instead of duck or goose down<\/a>.<\/p>\n<p>Stella McCartney has previously <a href=\"https:\/\/www.dezeen.com\/2023\/12\/08\/stella-mccartney-sustainable-market-cop28\/\">presented sustainable material innovations<\/a> at the COP28 climate conference.<\/p>\n<p><em>Paris Fashion Week is taking place 29 September to October 7 at venues across the city. See <a href=\"https:\/\/www.dezeen.com\/eventsguide\/\">Dezeen Events Guide<\/a> for an up-to-date list of architecture and design events taking place around the world.\u00a0<\/em><\/p>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/www.dezeen.com\/2025\/10\/03\/stella-mccartney-fevvers-plant-based-feathers-paris\/\">Stella McCartney debuts plant-based faux feathers at Paris Fashion Week<\/a> appeared first on <a rel=\"nofollow\" href=\"https:\/\/www.dezeen.com\">Dezeen<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fashion designer Stella McCartney showcased the &#8220;world&#8217;s first&#8221; plant-based alternative to feathers for the grand finale of her Spring\/Summer 2026 show at Paris Fashion Week. The vegan material was developed by UK start-up Fevvers to offer the same fluffy look and billowing movement as real plumage without the need to kill or harm any birds [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2184,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"_links":{"self":[{"href":"https:\/\/laurenhwhite.com\/index.php\/wp-json\/wp\/v2\/posts\/2182"}],"collection":[{"href":"https:\/\/laurenhwhite.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/laurenhwhite.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/laurenhwhite.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/laurenhwhite.com\/index.php\/wp-json\/wp\/v2\/comments?post=2182"}],"version-history":[{"count":3,"href":"https:\/\/laurenhwhite.com\/index.php\/wp-json\/wp\/v2\/posts\/2182\/revisions"}],"predecessor-version":[{"id":2191,"href":"https:\/\/laurenhwhite.com\/index.php\/wp-json\/wp\/v2\/posts\/2182\/revisions\/2191"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/laurenhwhite.com\/index.php\/wp-json\/wp\/v2\/media\/2184"}],"wp:attachment":[{"href":"https:\/\/laurenhwhite.com\/index.php\/wp-json\/wp\/v2\/media?parent=2182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/laurenhwhite.com\/index.php\/wp-json\/wp\/v2\/categories?post=2182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/laurenhwhite.com\/index.php\/wp-json\/wp\/v2\/tags?post=2182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}