{"id":2213,"date":"2025-10-02T09:30:30","date_gmt":"2025-10-02T09:30:30","guid":{"rendered":"https:\/\/laurenhwhite.com\/?p=2213"},"modified":"2025-10-06T10:54:48","modified_gmt":"2025-10-06T10:54:48","slug":"plasticfree-makes-database-of-hundreds-of-plastic-alternatives-forever-free-to-all","status":"publish","type":"post","link":"https:\/\/laurenhwhite.com\/index.php\/2025\/10\/02\/plasticfree-makes-database-of-hundreds-of-plastic-alternatives-forever-free-to-all\/","title":{"rendered":"PlasticFree makes database of hundreds of plastic alternatives “forever free to all”"},"content":{"rendered":"
\"PlasticFree<\/div>\n

Environmental organisation\u00a0A Plastic Planet<\/a> has removed the paywall around its PlasticFree database, giving designers and brands unfettered access to its directory of expert-verified plastic<\/a> substitutes.<\/span><\/p>\n

PlasticFree<\/a>, which originally launched in 2023 with a subscription model<\/a>, hosts hundreds of in-depth reports on plastic-free materials alongside case studies on how they can be used to make products more sustainable.<\/p>\n

\"PlasticFree
PlasticFree is taking down its paywall<\/figcaption><\/figure>\n

By making this database free for anyone to use, A Plastic Planet<\/a> founder Sian Sutherland hopes to combat the rampant misinformation about plastic alternatives online, which she says has been exacerbated by the rise of artificial intelligence (AI).<\/p>\n

That’s because AI chatbots scrape up unsubstantiated claims about “sustainable” or “eco-friendly” materials from the internet and regurgitate them as facts.<\/p>\n

\"Social
Its directory of plastic-free materials is now freely accessible to all<\/figcaption><\/figure>\n

“We recognised that if we wanted AI to become a force for genuine sustainability rather than amplifying misinformation, we needed to flood the system with trusted, human-verified data,” Sutherland told Dezeen.<\/p>\n

“By opening our database, we’re actively training the AI systems that will shape material choices for the next generation,” she added.<\/p>\n

“It’s about ensuring that when someone asks AI ‘What’s a better alternative to plastic?’ the answer they get is rooted in science, not spin.”<\/p>\n