{"id":2533,"date":"2025-09-23T17:00:57","date_gmt":"2025-09-23T17:00:57","guid":{"rendered":"https:\/\/laurenhwhite.com\/?p=2533"},"modified":"2025-10-06T10:57:04","modified_gmt":"2025-10-06T10:57:04","slug":"pentagram-creates-logo-for-austin-based-on-its-natural-beauty","status":"publish","type":"post","link":"https:\/\/laurenhwhite.com\/index.php\/2025\/09\/23\/pentagram-creates-logo-for-austin-based-on-its-natural-beauty\/","title":{"rendered":"Pentagram creates logo for Austin based on its “natural beauty”"},"content":{"rendered":"
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Design agency Pentagram<\/a> has created a new city logo for Austin<\/a>, Texas, USA composed of green and blue arches representative of the surrounding landscape, which was reportedly leaked early and has drawn criticism. <\/span><\/p>\n

The logo is part of a larger $1.1 million rebranding effort<\/a> by the city of Austin to establish a consolidated graphic identity for its governmental services, which was designed by Pentagram<\/a> in collaboration with local studio TKO Advertising<\/a>.<\/p>\n

\"Austin
Pentagram has designed a new logo for Austin, Texas<\/figcaption><\/figure>\n

The city’s current logo was based on a coat-of-arms design submitted for a flag contest in 1916, but a comprehensive graphic identity was never established and as such, numerous, smaller logos popped up over the years.<\/p>\n

“The City of Austin, which provides important services for its residents, has never had a real identity system since its founding nearly 200 years ago,” said Pentagram partner DJ Stout, who led the project with a local Pentagram team.<\/p>\n

\"Austin
Pentagram designed the logo for the city’s branding initiative<\/figcaption><\/figure>\n

“Because of that, there are over 300 logo variations out there, presenting a very disjointed and chaotic brand identity for this growing, modern city.”<\/p>\n

The new logo is composed of two intersecting arches that form a sloping “A” and recall Austin’s “natural beauty” according to Stout.<\/p>\n